Turning Our Pink Brand Green Turning Our Pink Brand Green

At Curvy Kate, we pride ourselves on being fun, open & engaging.

this is our brand ethos

In recent seasons we have made some changes to our business to help begin to turn our pink brand green with consideration to all things sustainable and we want to be open with you on how we are doing.

Some green credentials we are really proud of…


Reduce Carbon Emissions

All our materials are sourced, dyed and manufactured into garments in one country, this helps to reduce transporting materials across countries, this helps to reduce carbon emissions.

Recycled Materials

We are launching our first swimwear ranges in SS21 containing recycled materials, this uses up waste plastics which would go into landfill and even our oceans.

reducing the number of samples

We are reducing the number of samples we make for sales presentations, helping to reduce excess samples at the end of the season which cannot be sold.

No nasty chemicals

The materials that go into our products are regularly tested to ensure they do not contain any nasty chemicals; this helps to stop any harmful chemicals going into waterways during the dying and washing process.

less dye chemicals and water wasted

Where possible we use the same fabrics across ranges, this reduces the number of small dye lots, which means less dye chemicals and water wasted.

our samples will not end up in landfill

From 2021 onwards all our fitting and sales samples will be gifted or donated to charities, which means our samples will not end up in landfill.


Recycled tags

Our swing tags are all made from recycled paper, they are FSC certified which means they come from well-managed sustainable sources.

garment labels

The garment care labels are now made from recycled polyester, this uses up waste plastics which would go into landfill and even our oceans.

Parcel Bag

Our parcel bags are made from the renewable raw material sugar cane, which can also be recycled, helping to utilise renewable materials and reduce landfill waste.

garmet bags

Our garment polybags are BHT free and recyclable, helping to reduce landfill waste.

marketing print

All our in-parcel marketing is printed onto recyclable paper, helping to reduce landfill waste.

gift wrap

Our gift wrap option uses tissue paper & cardboard, which can be widely recycled.

Our Carbon Footprint

reduceed travel

We have reduced physical travel across our business during the pandemic and we plan to maintain this reduction in travel, by conducting virtual meetings and presentations where possible and only travelling when essential. This helps to reduce our carbon emissions.

save water

We recommend hand washing our products which uses considerably less water than machine washing, helping to save water waste.

sea transport

We transport all our product from the factories by sea and on very rare occasions will transport via air to fulfil demand, this helps to ensure our carbon emissions are restricted as much as possible.

Curvy Kate HQ

digital presentations

Our sales presentations are now digital, which means we have managed to cut down on brochure printing significantly, helping to reduce paper waste.

virtual meetings

Our design meetings are now held virtually, helping to significantly reduce coloured ink and paper use.

paperless office

We run a paperless office, where printing is only used where necessary, helping to reduce paper waste.

reusable water bottles

All team members have reusable water bottles, to help reduce waste plastic.

recycle bins

Recycling bins as standard in our offices, to encourage recycling when possible.

donated equipment

We have recently upgraded our IT equipment which has allowed us to donate old equipment to local schools and staff members, helping to reduce landfill waste.