UK 40D US 40D Bras & Lingerie

We're moving past just lingerie; we're crafting a haven of confidence with every seam, curated to make you feel like nothing less than royalty. In pursuit of your trusty everyday or a slice of luxury? We've compiled it all! Our 40D ensemble accommodates every preference, solidifying that the secret to your vibrant confidence is a fit that feels like a second skin. Want a simple and comfortable fit? Our non-wired collection is calling your name. If opulence is your middle name, our balconette bra and plunge bra ranges are here to crown you. Every inclusion in our 40D bra series is our oath to you, delivering support so nurturing, it feels innate.