Our History

Curvy Kate was initially launched through 3 small lingerie stores based in and around London, specialising in plus size fittings. We wanted to supply our customers with all the best D plus brands, but we found it hard to give them the choice and fit they deserved.

2006

Curvy Kate was initially launched through 3 small lingerie stores based in and around London, specialising in plus size fittings. We wanted to supply our customers with all the best D plus brands, but we found it hard to give them the choice and fit they deserved.

In 2006 our small team of eager bra-lovers decided to design and produce our own range specifically for the fuller cupped gal who wanted something fun, fashionable and most importantly beautifully fitted.

2008

We tested each garment on our store customers and used their curvy girl feedback to tweak the fit, shape and feel. We’ve always been passionate about getting everything right technically and learnt the importance of shape and support behind a well-made, well-fitted bra.

Over the next 2 years the quality, style and fit of the range was improved and the size range increased to a J cup. Most importantly, the catchy name, Curvy Kate was given to the collection. We started selling a small selection of the range in our stores and soon enough were outselling other top brands.

Today

Girls of all shapes, sizes and curves test our bras, and only the snuggest, perkiest, most comfortable designs make it into our collection. Our newbie fans are often surprised that the average bra size we sell is a 34G . Our bras start from small back sizes, right up to plus sizes, including 40 in D to K cups and 42 - 46 up to a G cup.

We love finding fits for all the lovely, curvy bodies out there, and we show it with our annual Star in a Bra competition. It turns one curvaceous lady into the poster girl for curvy girls everywhere. If you love your boobs the way we do, we’re here to help you find you the perfect fit!

And we want to keep moving and supplying you with the products you need. As well as an awesome swimwear collection, filled with beach beauties, we launched a fearless boudoir range for the fuller cup, Scantilly and our gravity defying Strapless is not to be missed.

If you’d like to see us doing something else or would just like to give us some feedback – get in touch. Tweet us @curvykate or email our customer service team.