Too often do we see flaws in and on ourselves which no one else would ever see, we beat ourselves up for things that society has called unacceptable, when in fact they are just part of being human. So, we’re encouraging YOU to share the love to your sister, mum, cousin, best friend (literally anyone you love!) and #ApplaudandReward them - praising their beauty and what makes them brilliant. Do they have great legs? or maybe a killer bum? Let them KNOW! 🙌
Our new social media campaign is all about women supporting each other, self-love and realising your worth. We want this campaign video to inspire you to spread the love pledge and speak to your loved one with the kindness they deserve! 💕
Cousins Nyome and Kicia look beautiful in our Spring Summer Brights! Shop Blossom and Dottie Violet right here! ☝
Sisters Steph and Chloe are working spring floral blues in Sheer Joy and our retro-inspired Tease set!
Best Friends Kaleya and Georgia look pretty in powder Princess Lemon and our vibrant Victory Blue!
Mother and Daughter Heather and Melissa Bell look stunning in our vibrant Ellace Hot Pink and Dragonfly Balcony Bra
Get involved and be in with a chance of winning a Curvy Kate set each for you and your #ApplaudandReward buddy! 🎉
To enter the competition
1. Post and tag a photo of your bestie on your Instagram or Twitter
2. Tell them how fabulous they are with a Body positive comment
3. Tag @CurvyKate and use hashtag #ApplaudAndReward
Be in to win a gorgeous set of Curvy Kate Lingerie for you and your bestie.
A winning pair is drawn every day for 2 weeks!
The competition will run from 22nd March to 5th April
Shop the shoot below here!
We promise you’ll be in good company with a bunch of amazing women who have all chosen to let their closest gal see themselves through the eyes of someone who loves them!
Where you see flaws, we see beauty!
Meet the girls behind our Applaud and Reward Campaign here 👇
Chloe and Steph
Georgia and Kaleya
Nyome and Kicia
Mel and Heather